How to promote your micro-SaaS App

Are you ready to take your micro software as a service website (micro-SaaS) to the next level? If you want to ensure that your site is seen by the right people and generate leads that convert, you need a solid plan for promoting your site. Check out these strategic tips for promoting your software as a service website and start to drive traffic and value.

Concentrated woman in eyeglasses with mirror

Why You Should Promote Your Software As A Service Website

There are many reasons why you should promote your software as a service website. First, it can help you attract new customers and increase your revenue. Second, it can help you build a strong brand and reputation. Third, it can help you improve your website’s usability and user experience. Finally, it can help you attract top talent to your company.

To promote your software as a service website effectively, you need to understand the different marketing channels available to you. You can use online advertising, social media, PR, and content marketing to reach your target audience. You also need to create compelling content that will draw people in and keep them interested.

To increase your website’s traffic, you need to create high-quality content that is relevant to your target audience. You also need to make sure your website is easy to navigate and user-friendly. Finally, you need to develop a strong marketing strategy that will ensure your website is reaching the right people.

How to Promote Your Software As A Service Website

There are a few things you can do to promote your software as a service website. One way is to create a blog and post about your company and the software you offer. You can also create social media accounts and post about your company and the software you offer. You can also distribute flyers in local businesses and post about your company and the software you offer. Latly, you can hold webinars about your software and how it can benefit businesses to get it in the hands of people you want to use it!

The Benefits of Promoting Your Software As A Service Website

There are many benefits to promoting your software as a service website. First and foremost, it can help you attract new customers and increase your market share. Additionally, it can help you build a stronger brand and improve your visibility in the search engines. Finally, promoting your software as a service website can lead to increased revenue and increased profits.

The Best Ways to Promote Your Software As A Service Website

As a business owner, you undoubtedly want your software as a service website to be highly successful. But how do you go about promoting it? Here are some tips for maximizing your website’s potential:

Keep Your Site Up-to-Date

Regularly updating your site with new content is essential if you want people to visit and linger. When users see that the information on your website is up-to-date and relevant, they’re more likely to stick around.

Give People What They Want

Make sure that the content on your site provides useful information and isn’t too overwhelming or confusing. You can also highlight specific features of your software as a service by adding promotional material like blog posts or video tutorials. This will attract attention from potential customers who are looking for help implementing or using the product.

Use Local SEO To Your Advantage

If you live in a major metropolitan area, make sure to include local keywords in the title, description, and URL of each page on your website. Doing so will improve traffic flow to your site while helping you rank higher in search engine results pages (SERP). Additionally, add additional URLs that point directly to pages with high search engine ranking; these “calls-to-action” can boost conversions by prompting visitors who are interested in purchasing or signing up for your service right away.

The Most Effective Strategies for Promoting Your Software As A Service Website

There are a number of effective strategies for promoting your software as a service website. One way to promote your site is to distribute promotional materials, such as flyers and brochures, in local businesses and other locations where potential customers might be found. You can also create online advertisements that target specific demographics, such as computer users or business owners. Additionally, you can create social media profiles and pages to promote your site. Finally, you can host webinars or other events that discuss the benefits of using software as a service and how your site can help customers achieve their goals.

How to Get the Most Out of Promoting Your Software As A Service Website

Promoting software as a service websites is important for several reasons. First and foremost, this kind of website provides an ever-growing and convenient way to access the latest updates and features for your favorite programs or applications. Additionally, SaaS sites can be an attractive branding opportunity – especially when coupled with experienced marketing efforts. With the right mix of promotion techniques, you can encourage individuals to sign up for your site’s notifications or download tools and resources from your site. Finally, by deploying best practices when it comes to website design and coding, you can ensure that visitors have a positive experience on your site – no matter what device they’re using or what browser they’re using.

The Top Tips for Promoting Your Software As A Service Website

When promoting your software as a service website, be sure to utilize the right channels. Social media is an important way to connect with potential customers and spread the word about your site, but it’s not the only way. Increase traffic to your site by promoting it through search engine optimization (SEO) techniques, and consider using banner ads or other paid methods of advertising. Additionally, make use of content marketing strategies to create valuable and helpful information for visitors, which will help them stay longer on your site. Finally, keep in mind that consistent effort is key when advertising your software as a service website – don’t give up even if things start to slow down at times!

How to find Micro-SaaS ideas

I previously wrote an article about “what is micro-SaaS” and the power to build quick, segment focused ideas around a simple platform. A lot of people ask, “where to find micro-SaaS ideas?”. There is no one answer to this question. The best way to find micro-saaS ideas is to brainstorm with other entrepreneurs and leaders in your field. You can also look for articles, blog posts, and white papers related to your industry that may contain micro-saaS ideas. Finally, ask yourself what kind of business could be built on a micro-saaS platform and how it could benefit customers or employees.

circular red lights above crowd

Look for micro-saas problems that need solving

If you’re looking for ideas for a micro-SaaS business, a good place to start is by looking for problems that need solving. This can be done by talking to people in your target market and seeing what kinds of problems they’re facing. Once you’ve identified a problem that people are willing to pay to have solved, you can then start thinking about how you can create a micro-SaaS business that solves that problem.

ferart88 from Freepik: Abstract circle search logo designs concept vector magnifying logo symbol

Identify a target market for micro-SaaS ideas

There are a few key things to keep in mind when trying to identify a target market for your Micro-SaaS business:

  1. Keep it niche – When it comes to Micro-SaaS businesses, it’s important to focus on a specific niche market. This will help you better understand the needs and wants of your target market, and allow you to create a more targeted solution for them.
  2. Know your audience – It’s important that you have a good understanding of who your target market is. What are their demographics? What are their interests? What motivates them? The more you know about your target market, the better you’ll be able to cater to their needs.
  3. Do your research – Once you’ve identified a potential target market, it’s important to do your research and make sure there is a demand for what you’re offering. This can be done through online research, talking to potential customers, or even conducting surveys.
  4. Consider your competition – When entering any market, it’s important to be aware of your competition. What are they offering? How are they marketing themselves? What are their strengths and weaknesses? Knowing this information can help you better position yourself in the market.

Consider what people are already paying for

There are a few things to consider when thinking about what people are already paying for when it comes to micro-SaaS ideas. First, consider what people are already using in their daily lives and see if there is a way to improve upon it or make it more efficient. Secondly, think about what people are willing to pay for in order to make their lives easier or to save time. Lastly, consider what people are already spending a lot of money on and see if there is a way to provide a cheaper or more efficient solution.

Find a niche within your target market

it can be difficult to find a micro-saas idea. one way to discover a niche within your target market is by looking for problems that people are trying to solve. what needs do they have that are not being met? what processes could be made easier or more efficient?

another way to uncover a niche is through industry research. look at trends in the larger market and see where there might be an opportunity for a smaller, more specific service. this could involve looking at what new technologies are being adopted and how they could be used to solve specific problems within your target market.

Swimming in Riverside - March 1954

Think about what people want or need

Keep it simple – people don’t want or need anything too complicated.

Micro-SaaS ideas can come from anywhere, but it’s important to keep them simple. People don’t want or need anything too complicated; they just want something that solves a problem for them. The best way to find micro-SaaS ideas is to think about what people want or need and then create a solution that meets those needs. There are plenty of problems out there that people are looking for solutions to, so all you need to do is find one that you can solve. Once you’ve found a problem that you can solve, the rest is just a matter of creating a simple, effective solution.

Make it easy to use – people should be able to use your product without any hassle.

Micro-SaaS ideas can come from a variety of places, but one of the best places to start is by thinking about what people want or need. In particular, you should focus on making your product easy to use. People should be able to use your product without any hassle.

One way to make your product easy to use is to make it self-service. This means that people can sign up for your product and use it without having to contact you for support. This is a great way to reduce customer support costs and make your product more accessible.

Another way to make your product easy to use is to have excellent documentation. This way, people can find answers to their questions without having to contact you for support. Excellent documentation also makes it easier for people to get started with your product.

Finally, you should always be thinking about ways to improve the user experience of your product. This includes things like making sure that your product is easy to navigate and that it has a consistent look and feel. Improving the user experience of your product will make it more likely that people will continue to use it and recommend it to others.

Create a solution to the problem

If you’re looking for ideas for a micro-SaaS business, the best place to start is by solving a problem that you’re passionate about.

Think about the problems that you’re faced with on a daily basis, and try to come up with solutions that could make your life (or work) easier. Once you’ve identified a problem that you think you could solve, do some research to see if there’s already a solution out there.

If there’s already a solution out there, see if you can improve upon it or offer a different take on the same problem. If there’s no solution out there, then you may have found your micro-SaaS idea!

interracial colleagues in glasses looking at computer monitors while working in modern office, banner.

Develop your business model

What problem are you solving?

Micro-SaaS businesses are built around solving a specific problem for a specific customer group. To find a micro-SaaS idea, you need to start by identifying a problem that needs solving.

There are a few ways to go about this:

  1. Talk to people in your target market and ask them what problems they’re facing.
  2. Look for pain points in your own life and see if there’s a way to solve them with technology.
  3. Keep an eye on trends in your industry and look for problems that new technologies can help solve.

Once you’ve identified a problem that needs solving, you can start thinking about how to turn it into a micro-SaaS business.

Who is your target customer?

There are a few ways to come up with ideas for a micro-SaaS business. One way is to look at the needs of a specific target customer group and see if there are any gaps that could be filled with a new software solution. Another way is to look at existing software solutions and see if there are any areas that could be improved upon or if there are any new features that could be added. Finally, you can also look at industry trends and see if there are any new technologies or ideas that could be used to create a new micro-SaaS business.

How will you reach your target customer?

There are a few key things to consider when trying to develop your business model and reach your target customers:

  1. Who is your target customer?
  2. What needs does your target customer have?
  3. How will you reach your target customer?
  4. What value will you provide to your target customer?
  5. Who is your target customer?

When thinking about who your target customer is, it is important to consider both who they are and what they need. For example, if you are selling a product that helps people save time, your target customer might be busy professionals or working mothers. Once you have considered who your target customer is, you can begin to think about how to reach them.

What needs does your target customer have?

Your target customers likely have a variety of needs, but it is important to focus on the needs that your product or service can address. For example, if you are selling a time-saving product, your target customers might need help with time management or organization. Once you know what needs your target customers have, you can begin to think about how to reach them and what value you can provide.

How will you reach your target customer?

There are a number of ways to reach your target customers, but it is important to consider which channels will be most effective for your product or service. For example, if you are selling a time-saving product, online channels such as social media or search engine optimization might be more effective than offline channels such as print advertising. Once you know how you will reach your target customers, you can begin to think about what value you can provide.

What value will you provide to your target customer?

Your product or service should provide value to your target customers in order to be successful. This value can come in the form of time savings, cost savings, or some other benefit that meets the needs of your target customers. For example, if you are selling a time-saving product, your target customers might value the time savings that your product provides.

What is your pricing strategy?

Pricing your micro-SaaS product can be tricky. On one hand, you want to charge enough to cover your costs and make a profit. On the other hand, you don’t want to price yourself out of the market.

One way to find the right price is to start by looking at your competitors. See what they are charging for similar products and use that as a starting point. Then, consider your costs and what you need to charge to make a profit. From there, you can adjust your price up or down based on what you think the market will bear.

Another approach is to start with a low price and then increase it over time as your product becomes more established in the market. This can help you attract early adopters who are more price-sensitive and then capture more value as your product grows in popularity.

Whatever pricing strategy you choose, be sure to monitor your sales and customer feedback closely. This will help you gauge whether your price is too high or too low and make adjustments as needed.

How will you make money?

Many Micro-SaaS businesses choose to use a subscription-based pricing model. This means that customers pay a recurring fee, typically on a monthly or annual basis, in order to access your software. In some cases, you may also offer a free trial period.

Another common pricing model for Micro-SaaS businesses is usage-based pricing. With this model, customers pay based on how much they use your software. This can be particularly helpful if your software has the potential for high scale – meaning that users could potentially spend a lot of money if they make heavy use of it.

Some Micro-SaaS businesses opt for a Freemium model, where the core product is offered for free and additional features are available for purchase. This can be a great way to get people hooked on your product and then upsell them later down the line.

Finally, you could also consider offering your software as part of a larger package deal. For example, many web development agencies will include Micro-SaaS products as part of their service packages.

What are the costs of starting and running your business?

There are a few key costs to keep in mind when starting a Micro-SaaS business:

  1. The cost of your product or service.
  2. The cost of marketing and acquiring customers.
  3. The cost of running and maintaining your infrastructure.
  4. The cost of hiring and retaining employees.
Free stock photo of 007, aston, aston martin

Create a prototype of your product or service

Creating a prototype of your product or service is important for several reasons. First, it allows you to test the feasibility of your idea and get feedback from potential customers. Second, it helps you determine the manufacturing costs and time required to bring your product to market. Finally, it gives you a physical product that you can use to pitch investors and partners.

There are a few different ways to go about creating a prototype. The most important thing is to start with something small and simple that you can iterate on quickly. One approach is to create a paper prototype, which is essentially a storyboard of how your product would work. Another approach is to create a functional prototype using 3D printing or other methods. This could be as simple as making an Arduino-based device that simulates the functionality of your final product.

Once you have created a basic prototype, you can then begin testing it with potential customers. This will help you validate your concept and gather feedback about what people like and don’t like about your idea. From there, you can iterate on your design and continue refining it until you have something that people are willing to pay for.

micro brewery bar taps

Test your product or service with potential customers

Use online resources

If you’re looking to validate a Micro-SaaS idea, there are a few online resources that can be helpful. First, try posting your idea on sites like Reddit or Quora to get feedback from potential customers. You can also create a landing page for your product and test whether people are willing to sign up for it. Finally, consider running ads on Google or Facebook targeting people who might be interested in your product.

Market and sell your Micro-SaaS idea

If you’re looking for ideas for a micro-SaaS business, there are a few places you can look. First, try to think of a problem that you have that could be solved with a software solution. Alternatively, you can look for problems that people are already trying to solve with software, but that don’t have a great solution currently available. Finally, you can look at other micro-SaaS businesses and try to come up with a new twist or angle on their offering.

Once you’ve come up with an idea for a micro-SaaS business, the next step is to validate it. This means finding out if there is actually a market for your product or service. To do this, you can talk to potential customers and get their feedback on your idea. You can also look at whether there are any similar products or services already available, and how successful they are.

Once you’ve validated your idea, the next step is to start building your micro-SaaS business. This involves creating the actual software product or service, and then putting together a marketing and sales plan to start selling it to customers. If you’re not sure how to get started, there are plenty of resources available online to help you.

With a little bit of effort, you can easily find ideas for micro-SaaS businesses and then validate and build them into successful businesses.

If you’re looking for ideas for a Micro-SaaS business, be sure to check out our blog post on how to find them. Let us know what you think in the comments below!

More bad news for DuckDuckGo

If you saw my rant about Why You Should Stop Using DuckDuckGo, you obviously see I am not a fan of the site or the company. The search results are just not good and the marketing pitch of “privacy based” I just didn’t buy into the fact they are profitable and growing without some type of .

Well it seems the chickens, well ducks.. have come home to roost.

It was revealed by a security researcher that DuckDuckGo does not block any trackers for Microsoft.

Not a DuckDuckGo employee……

The tweet contains a few different posts but outlines the fact that while both versions of the DDG browser claims to use tools which “automatically blocks hidden third-party trackers”, there is a secret allow list that allows data flow from Microsoft including Bing and LinkedIn.

Personally, a company that is getting rounds of funding like this is bound to focus on ads to generate revenue. It just is a shame that it took a security researcher to find it before DuckDuckGo decided to come clean and admit while they track data, their “Microsoft Search syndication agreement” prevents them from blocking more.

I have never been a fan but another reason why I don’t trust this company. The recent Hacker News fallout as well as the messaging they are working to ease restrictions seems like their hands are tied maybe due to some investment or company leadership decision.

What is micro-SaaS?

You may have seen the wording and thought to ask, “what is micro-saas” when looking to start a new web business. Micro-saas is a software as a service business usually operated by one person or a very small team.

And should I build a micro-SaaS product?

You may have seen the wording and thought to ask, “what is micro-saas” when looking to start a new web business. Micro-saas is a software as a service business usually operated by one person or a very small team.

The benefit of them are they usually are very independent of location as they operate online and provide a very predictable recurring revenue stream.

Why are they useful you ask? The biggest factor of a micro-saas is they focus on a very specific problem for a small group. This means they are a very high margin, low risk business models that can sometimes operate with very little effort (outside of the actual building of course!). Since they focus on small market needs, this prevents you from getting lost in the shuffle of focusing on a very large market or problems that are too complex.

Do micro-SaaS platforms actually make real money?

Yes, and some do pretty well actually!

Below are three companies that are micro-SaaS projects. They are simple ideas that focus on a single problem and have grown monthly recurring revenue

SuperLemon

2 person team. $300,000 a year

Park.io

1 person. $1,500,000 a year.

Visalist

1 person. $55,000 revenue

Isn’t micro-saas just SaaS?

When working with people who are looking to build, a lot of comments they get are “Micro-saas just seems to be useless SaaS projects”

If it is making money, it isn’t useless. Also, the target market for micro-SaaS is a very specific use case so what may be useless to someone may be a no brainer buy for someone else.

Should I build a micro-SaaS project?

If you are looking to build a project and the complexity and features of SaaS is overwhelming, micro-SaaS maybe for you. Focus on the target use case, the users that would benefit from it, and start your project from there. If anything, you have a very minimal investment into a project to learn from!

The Launch Of Non Stop RPA

Robotic Process Automation is a powerful tool to give businesses of all size more efficient processes and deliver a better experience to their customers.

The growth of platforms like Zapier make the shift to automation easier than ever. With the launch of NS-RPA, we hope to help businesses take on this process and unlock the value with managed applications as well as helping you unlock potential and bottlenecks in your

Are you a small company working out of a email box and manually copying information to an Excel sheet? When you get a new lead, do you want to be notified in Slack as well as add this potential customer to your MailChimp environment? This is the power and cost savings available where processes that use to take a person hours a week to copy data between applications can now be automated to unlock you and your employees to focus on work that matters.

Why You Should Stop Using DuckDuckGo

I was told recently that someone had their VanillaGift.com VISA gift card number stolen online when trying to use it. This is a typical one you find in a Walgreens or other drug store that comes preloaded and if you remember how much is on it, you can use it like a normal credit card.

Tracing back their steps, they were trying to buy some furniture online. They were ready to use it but wanted to check the balance to make sure it was activated. They opened Chrome on their laptop, typed VanillaGift.com and hit enter. A list of results popped up, clicked it and entered the details to get an error. When they tried the process an hour later, they found their whole balance was gone.

It took about a whole 3 minutes to figure out what happened and this serves as a word of warning why Search Engines are not something to easily replace.

Marketing does a good job at pitching “privacy” when pitching new products as a differentiator to the competition. They focus on how their product doesn’t track, doesn’t sell data, doesn’t personalize, yada yada yada.. to keep your information safe and provide a more default experience to everyone.

Normally, yes. This is a feature you should look at when buying something maybe like a video camera from your house or a voice assistant. This is NOT something you should use to make your decision for a central point of your life like the default search engine in your browser.

This is NOT something you should use to make your decision for a central point of your life like the default search engine in your browser.

What happened was this marketing game that wannabe Google type search engines play. They want your browser so they make it easy to see a commercial, go into your settings and boom, your home page is now the new search engine.

The problem is not all search engines act the same. The results are differnet, but how they interact with the browser is different. When you enable something like DuckDuckGo, you are not just changing your search results that most people think happens. You are changing the default behavior that a lot of people are used to where they use the default behavior of where you enter a search term or URL. When this changes without you knowing, you are at risk in a big way.

Standard Google Homepage in Chrome

You can see above, Google allows you to type in terms or URL. If you enter VanillaGift.com as a lot of people are used to, it would bring you to VanillaGift.com, the legit website for the VISA gift card.

If you follow the “protect your privacy” marketing and move to DuckDuckGo using the standard Google search engine settings, the same home page format looks very similar (see below). The problem here is that the DuckDuckGo search box no longer routes you to the URL you enter.

Standard DuckDuckGo Search

In the same example, if you enter VanillaGift.com, you are not brought to the website you entered. You are brought to their search page for “VanillaGift.com”. DuckDuck go isn’t incentivized to route you right to the URL and would rather show you ads for revenue since they are not making money off data.

The problem is showing you ads on their website or ranking a website up from a bad actor is pretty common. There is plenty of URLs of websites that are not legit and because they don’t tailor search results, malicious websites can easily make it to the front page and even easier: place ads and capture enough victims to make it worth while.

All in all, the focus on privacy and being more aware is something we all need to do more of but if you are like most people who use Gmail, iPhones, Facebook, and every other website that tracks you, stick to Google and let them provide the level of protection and filtering that most people need since the majority of websites you visit are perfectly fine in their search results and can avoid a similar hearbreaking experience.

At the time of writing, the ad for the impostor site is no longer in the list of ads and seems like there is no ads being displayed. Simply entering VanillaGift.com into DDG does return the main links with no ads however, there are multiple URLs on the home page that imitate the original website looking to capture the victims gift card information.

Yes, you should have a blog.

Stock photo from Unsplash

When people talk about having a personal blog, they immediately go into a mindset with ideas of why they think they shouldn’t have one. “I am not interesting enough”, “I am not a good enough at your hobby to write”, or “will it even help you professionally as a CV when looking for jobs?”.

The truth is, writing has a bunch of benefits even if you aren’t going to get millions of views a year but still, there are plenty of benefits about having a way to write out your thoughts.

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After 15 years, we are here.

The idea of Non Stop Dev started while sitting on a patio at a local Panera with a close friend on our laptops, thinking of random website ideas and buying .com names on a whim.

The idea of Non Stop Dev started while sitting on a patio at a local Panera with a close friend on our laptops, thinking of random website ideas and buying .com names on a whim. We were working at our media startup where we would build and customize WordPress sites for businesses and also do some custom development for local sites trying to build their presence online.

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